My favorite as well. I've found myself in discussion with many on this logic for some time but rarely does it go mainstream. On a logical stance, all these moves represent honesty and no BS. Similar to when General Motors launched the Saturn line of cars with flat pricing. We owned a few in my family growing up and I remember my dad telling me one of the biggest reasons he bought it was because he knew no one else paid a dime less than he did for the same car.