If you are dealing with people who don't understand bond investing, and can disable their sense of caution with "US Govt. Guaranteed!" - then it is
very easy to lose a boatload of their money. (As I learned the hard way, 4+ decades ago.)
A very basic example - take a peek at the 1-year return on investing in US Treasury 20- to 30-year STRIP bonds:
https://www.spglobal.com/spdji/en/indices/fixed-income/sp-us...
(Summary - the 1-year return is negative 23%.)
Honest, competent bond investment managers will be very cautious about investing in longer-term bonds, and will hedge interest rate risk, and etc. etc. etc. Bond investment managers who lack those virtues can - most of the time - offer better yields and returns. Their blow-ups more than ruin that, long-term...but how many American financial sector executives care about the long term, these days? Certainly not - as other news stories have made clear in considerable detail - SVB's leaders.