I agree with near everything in the article, but think even interstitial ads prove disruptive in a way that I can't get behind. I don't begrudge a game provider for the use of ads, but think that unobtrusive banner space to be the most acceptable. Oddly I feel like it goes a long way when ad providers use language like "thank our sponsors" and have some self-awareness; it's easy to tell when they've been suckered in by an ad provider to use all their most annoying API's. Integration of ads that reward you for either clicking or looking at them are also an interesting idea.