* 2-4 hours a week need to be booked for this marketing activity.
* Use the pomodoro technique during those hours to help keep you focused and more productive.
* Give your blog a clear focus and "reason for being", whether it's a niche blog (e.g., CoffeScript Inside) or a more general one (e.g., stfu's adventures in web development). Answer the question "why should readers care?".
* Keep a list of headlines you intend to write about in the future in an ideas.txt file or Google Docs.
* Get your blog popular (and perhaps profitable). Part of the reason why I focus so much on getting bloggers to attract traffic (and then benefit from it) in my book, is because when you start seeing traffic spikes and perhaps even getting some extra benefits (money, freebies, etc), you'll get addicted to that feeling and you'll be more inclined to keep up with blogging.