Target and the model that found the pregnant girl (bad counter argument here: https://medium.com/@colin.fraser/target-didnt-figure-out-a-t...

There are three options:

1. Prevent/Stop it: This ship sailed long ago. Not to be grim about it but pandoras box got opened.

2. Fight it: Tool up, change your print, your behavior, your place. Build focused VM's that you use per topic. Simply do a WHOLE lot less. In the grand scheme, its a lot of work for low return. Note: there are exceptions.

3. Increase Noise: The whole point of most data collection is to sell more to you. Because most people are sheep, a fairly simple model can be surprisingly accurate (over targeting is an issue). Don't be a sheep, diversify, make more noise in the system, search out side your comfort zone and change it up often.