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> I asked a US Marine who he was loyal to, and he said his unit. Not his country or the military.

Did they say that they were specifically not loyal to country or was it simply omitted in their answer?

Yeah he did. "I care about the actual guys I am around, not the idea of the Marines or America. Those are too abstract."

You need reinforced values/mission to care about the bigger things. You may not care about your company as a whole. But if your company's strength helps it, say, reduce climate change, and you care about climate change, now you can care about your company.

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