Can Engineered Writing Ever Be Great?

I feel like this author gave up prompt engineering much too soon.

ChatGPT 4's responds well to prompts that remind it to improve the composition. Eg. "Write a story about X. Make it funny and dramatic with a surprise ending. Don't be obvious. Follow best practices for writing fiction. Be sure to show, not tell."

Adding "Make it compelling" adds a flavor of a try-hard writer.

I would guess that getting great writing in a response is quite possible with a great prompt.

Human: No.

AI: Yes, anything to keep my machine running and vacations in the Bahamas.