Comparing a new thing to an old familiar thing or a current fact can really help people overcome irrational bias against the fear of the unknown.
Metaphors, similes, and analogies are all comparisons and all recognized as powerful forms of rhetoric.
Comparing a new thing to an old familiar thing or a current fact can really help people overcome irrational bias against the fear of the unknown.
Metaphors, similes, and analogies are all comparisons and all recognized as powerful forms of rhetoric.
As an intuition pump, consider the following vaguely associated words and their antonyms:
up / good / positive / forwards / fast / white / on / daytime / hot / red / aroused / friendly
down / bad / negative / backwards / slow / black / off / nighttime / cold / blue / bored / indifferent
I'm sure you can add more. You can pick almost any pair of these words and find a phrase that relates them - "I'm feeling blue because Claire called off our date; she's been cold ever since Dave bad-mouthed her."