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If one of the co-founders/owners is writing the devops tooling from scratch... well, that's a decision.

Not saying it's necessarily a bad decision. But it's potentially driven more by personal interests than a dispassionate and strategic plan.

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Means either the company is doing super well or about to fail, no in-between here

I'm not sure how well 37Signals is doing these days - Hey didn't make as big an impact as they had hoped and Basecamp probably has a core of loyal users but I don't think it's getting a ton of new customers. They're small and could probably keep going until their founders decide to retire though.

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