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> it suggests that most people are easily swayed by their local peers.

That feels like a particularly uncharitable interpretation to me.

I think it's more along the lines of that parties and their policies have very different impacts on different regions. So it makes sense to vote on what is beneficial to your region, and a lot of people will agree on that.

So it's not about susceptibility to being "swayed", but genuine policy affecting regions differently.

It happens in the US too. Tribalism and ideological clustering are so similar, they are being used interchangeably these days. But in some traditional countries there are literal clans and tribes voting in blocks.

Yep, bloc voting can be habitual or strategic. There's a town in Northern California where the majority of the seats on the council is held by people who all happen to attend the same megachurch.

Exactly! and this mostly happened in the regions where the OP's preferred candidate won. This is clear scam.