First reaction:

This is beautifully deranged.

> Suitable for singles without dependents

Perfect.

...

Second reaction:

It'd be cooler if this "art collective" were a little less corporate though. Collaborations with Nike and Patek Philippe? A lot of their work looks like it's about milking money from celebrities. Like it's the "I am rich" app, but in sneaker form. Was hoping for something a little more organic.

I guess that's exactly how this stuff works. It's playful with a little edge but not too much -- perfectly calibrated.