When I bought my truck (used, from a non-Ford dealer) I immediately signed up for a ford.com account and registered my truck with them. I've received all recalls and "customer satisfaction program" notifications from them since. I also had the truck routinely serviced at a few different dealerships until I found one that seemed no-frills and have used them ever since. Whenever I take the truck in for an oil change they will check for a pending TSB and ask if I want it done.