In the year 2040 you need to go to the dentist. The dentist you visit has a big shop, with lots of employees. There's Linda, who works the telephone and knows you and your family. There's the hygienist. There's the nurse's aide. The dentist even makes his own amalgams for fillings. It's a very personal and homey atmosphere. People like it.
The other place has robots. There is no dentist. You click on your iPad (or whatever you have then) that you want to see a dentist, and within ten minutes you're in the office. A robot does the exam, consults with you, and completes the work.
The first dentist costs four times as much as the second one. It also takes twice the time, and you have to wait two weeks for an appointment. (If you're lucky)
Now that's not some strange imaginings -- that's going to happen, whether we like it or not. The main question becomes: do we evolve a mixed-mode shop full of artisans working (programming) computers and technology? Or do we just commoditize the lot of it, take the humanity and ingenuity completely out of the picture? If you set aside programming, make the programming shop some special place where people go to commoditize business practices, you end up with no people around. After all, you've replaced them. If, however, each person knows their job and also programming, you create something new that wasn't there before. This is the startup question, "should all the founders know how to program?" applied to the world at large.
The essay makes the case not for programmers to rule the world, but for people of all jobs to learn to manipulate complex programmable technology in the same way they might today use Microsoft Publisher to make a banner. It's actually arguing your case for you: for our own benefit, the creative and unique aspect of people must be preserved.