PR exists because honesty and frankness are punished in our society and people will jump at any opportunity to prosecute or sue. The result is PR fluff, endless disclaimers, and announcements with as little detail of the internal workings of a decision as possible which need to pass through review by legal and finance teams.

But we all know that, right? We don't need to pretend like we don't, or act like we are offended by it, as if it's the first press release we've ever seen.