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> Over a shorter time scale that would be called "bait and switch" and it would be illegal.

No, it wouldn't. It would be "bait and switch" if you had committed to use Docker Hub for the next year, and they announced after two months that now you have to pay for it and you can't back out. If I offer you a piece of gum for free today, and tomorrow you come back and I say either pay $1 or you don't get my gum, have I committed any kind of fraud or whatever?

> Over a longer time scale it's still a massive dick move and destroys customer trust.

"Customers" on a free plan?

The bait and switch argument is so disingenuous. As if they don’t have the right to make money out of their product. Payment models change with the world and economy.

when most customers trust the tech giants like google, payment processors and such, they have already been taught not to apply scrutiny to whom to trust