One word: AlphaZero. Deepmind ran out of human go games to study, but it turned out that self-play was dramatically better. Your argument only holds if a) there's a linear relationship between the amount of training data and the quality of a model and b) GPT is close to maximally efficient in converting training data into useful weights. Both of these premises are demonstrably false.
GPT-4 is, in the scheme of what's possible, an incredibly primitive model that uses training data very inefficiently. In spite of that, a dumb brute force architecture still managed to vastly exceed everyone's expectations and advance the SOTA by a huge leap.