Google Going Evil is the Godwin’s Law of Tech Commentary

Add to that: Automatically tarring anyone who defends Google in any way as an "apologist".

Gina's point is true but also ignores human nature.

Google has done two very interesting things:

1. They endorsed and accepted, internally, a moral test for corporate decision making

2. They milked this policy for a shit load of press.

So for every "huh, what a great company!" they earned on the front end of the wave, now they must pay back a "hey, what about the whole thing about..." for every new act that seems incompatible with that moral absolute.

Does that make for good commentary? Maybe not. But it was inevitable.

Remember Apple's Revolution ad? Remember Apple's 'Think Different' slogan? Sore has clearly changed its ethos but it didn't get the same amount of crap, out even similar crap, a Google doors. Instead all I hear is how Apple is a got profit company and we should be grateful for what Jobs has done to our industry

Well put. Also worth noting that there is an anti-Google PR mechanism in place (honed over the years) that is used to feed the flames every time.