If there is any company that can make a headset work, its Apple. People will get it for the aesthetic, which will be a key factor in normalizing wearable headsets.
If there's any company that I do NOT want to have the controlling share of this market, it's Apple. AR will be as transformative as the web, and it needs to be as free. Getting nickle and dimed (and $100ed and $1000ed) by Apple's troll toll to begin to develop for it is completely unacceptable.
Pretty much; smartwatches were seen as niche and "dorky" before the Apple Watch.
> If there is any company that can make a headset work, its Apple.
Logically equivalent to: if Apple can't make it work, no one can.