1. It's not obvious what you do that's special. There's probably some secret sauce in figuring out who I might have forgotten, but you don't tell me what it is.
2. It would be useful to have a walk through or screencast or something showing how it works. For example, does this thing just make lists, does it manage invites, send emails? No idea from the site.
3. I won't use sites that insist on a Facebook login.