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Apple does it as well, for all(?) of their products now.

no interest 12/24 month payment tied to apple card.

One often forgotten problem is the poor security of carriers. If they have all your financial details for credit purposes they will be leaked.

Last I checked, my carrier (T-Mobile) charges like 10% more than Apple for the same device. They're just baking the interest into the price, it's not really "no interest". Maybe the others don't do that, though, I dunno.