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Ugh.. why a large size sedan?? Anyone who buys one of these thinking they're saving the Earth suffers from cognitive dissonance.

This car is not the future. We really should all be driving small, super-efficient, "SmartCar" sized electric golf-cart cars. They should be under $10,000, have 200+ mi range. A large luxury sedan built for the rich is not going to make one lick of difference in terms of pollution or fossil fuel conservation.

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I'd argue that this is a good way to idealize the concept of electric cars in the eyes of society. Obviously not everyone will have the cash to spring for a Model S, but as time goes on and production gets more efficient, more "for-the-masses" models will arise and will permeate down the financial ranks. IMO Tesla is starting off on the right foot; showing what electric can do and dressing it up real nice. You're right that this model specifically will do little to save the Earth, but it's a step in the right direction; setting the stage for electric to become socially desirable.

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