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> Not sure how seriously to take that

I can help with that: not seriously at all. Calling someone a nerd has been a thing for the better part of a century. How long has TikTok been around?

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It's a fair bit more complicated than that. They could choose to show all of the "you're a nerd!" videos to youths in other nations and all of the "look at what I did using science and engineering!" videos to youths in their own nation. It might be considered that such a move would put them in a more competitive position years to decades down the line.

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