As of 11-22 GM "expects its EV lineup to be profitable by 2025."
"Ford's Model e business generated operating profit margins of roughly negative 40% in 2022, according to the company."
I don't see how those companies survive.
"Ford's Model e business generated operating profit margins of roughly negative 40% in 2022, according to the company."
I don't see how those companies survive.
So a -40% operating profit margin on a newly formed capital-intensive business line isn't a bad thing.
The guys who were junior MBA fly on the wall during the "global Ford" push of the 90s (which was a mixed bag but left them less screwed in 08 than everybody else) are "real decision making authority" now.
As the Indiana Jones quote goes, “They choose poorly.” They thought no one would ever hold them accountable to actually innovate, and they may face a corporate death penalty for the hubris and shortsightedness.