I was going to dismiss your comment as being naive. Because every generation before us had to deal with the problem of "how do I know that I'm getting quality item X from supplier Y?" See the clay tablet complaining about the quality of a bronze shipment. The answer really is "you have to test it" and frankly return policies at stores generally support purchase, test, and decide to keep or return. An option that many of our ancestors did not have, and yes not everyone can do this.
On the other hand, Daniel Kahneman was awarded a Nobel prize in 2002 for researching with Amos Tversky on how we make decisions, and how having more options makes our eventual decision less fulfilling as we suspect that we probably did not make the optimal decision. However, done is better than perfect. At least that's what some people say.
Given that we have multiple technology purchases to make, all of which will involve "research" and making decisions it is very frustrating, to me, that we do not have more reliable trustworthy guidance. There are competent review organizations and websites but they more frequently tend to be owned by product manufacturers and funded by advertisers. We know that marketing tries to create desire in our primitive consumer brains.
And as individuals with deep and long experience in at least one or more areas, we have our own biases that help us make decisions. And if we think carefully about how we gained this expertise, we should conclude that a lot of wasted time and mistakes were involved.
And we know that becoming an expert in lighting, spectral, power consumption, lifetime, CRI, etc could take a long time and there would be more to learn as the engineers create new solutions (blue LED plus yellow phosphor, or RGB LEDs, COB or something else...).
So to answer your question. You won't know that brand X produces quality bulbs that last a long time until you purchase and test them. Assume that they won't last a long time, don't buy the most expensive option, there will be improvements in LEDs and bulbs that will make your next purchase even better.
To sift past the marketing to get actual quality, well we do have some well known brands that distribute through well known stores. Buying from Alibaba or the dollar store is not going to result in the best outcome, but it might. Put those options aside as an experiment rather a "must make me happy now" experience.
How do you know that a product won't slip in quality over time? Well you won't know until you make that purchase. This happens all of the time with everything from salt ("Himalayan" salt with rocks, sea salt with microplastics, honey adulterated with sugar, olive oil with other oils)...
We live in a very interesting time, we no longer have to "follow the herd" or "hunt for the roots" in new locations. We're mostly protected from weather, earthquakes, famine, etc (exception occur). Our health generally good. There is however dog poop on the sidewalk and pot holes in the roads.
So when the grocery store moves your familiar product to another aisle, or changes their product line up, or increases the price, these are all opportunities to step out of "cruise control" and experience the uncertainty that comes with a constantly changing world.
"Marriage has no guarantees. If that's what you're looking for, go live with a car battery." - Erma Bombeck