As if the east doesn't have its own things it would like to impose on the west.

I think self-esteem transcends culture. You can call it colonialism, but I say you want people to suffer. Because culture!

Also, unrealistic beauty standards are fairly universal. These awful beauty apps are but one solution, and they are gaining ground here in the west. Is this a case of eastern colonialism? What about TikTok?

Empowering people to feel comfortable in their own skin, as they are. How could anyone not want that?