This is great for small finance startups where previously the costs were astronomical.
I'm certainly going to look at incorporating this in to livelystocks.com which could benefit from some realtime finance data.
Presumably even if you want to test a new client implementation, you would need to have an account with Bloomberg (the magazine article mentions "beta" markets but I'm guessing that doesn't mean in finance what it means to developers).
Typically it's tiered pricing model so it's:
- at one rate for viewing internally at your company,
- another rate if it's used for automated trading purposes
-another, open your wallet and dump it out price if you want to redistribute the data to external viewers, ie put it up on a website.