It doesn't offer discounts, it sells experiences. It's like a special promo, maybe with a little discount, but more importantly there's something special about it - something bundled, a gift, a theme, a story, maybe you meet someone unusual who teaches you or shows you something, or it's regarded as high-class...

The goal is not to get repeat customers going to your shop, but to sell more on Slevomat. People use the vouchers as gifts for their close friends and family. If they liked the experience, they will reuse the idea as their own gifts.