Moreover, previous advances in GPTs have come from data scaling: throwing more data at the training process. But data corpus sizes have started to peak - there is only so much high quality data in the world, and model sizes have reached the limits of what is sensible at inference time.
What OpenAI can do while they are waiting is more of the easy stuff, for example more multimodality: integrating DALL-e with GPT-4, adding audio support, etc. They can also optimize the model to make it run faster.