Which part? Smart kids who grow up with social media will understand from experience that the artifacts of online popularity have a direct and significant effect on their real lives, so...
> "[...] the artifacts of online popularity and the real are necessarily separate things"
...is definitely not a true statement. A "real" separate from the interference of newfangled technologies is just middle-aged reaction. We don't pretend that things said on telephones don't have an effect on our real lives, or announcements made on television won't affect us.
edit: honestly thought we moved from "irl" to "afk," then dropped them both as we accepted that we would carry keyboards with us 24 hours a day.