I'm pretty sure it isn't but it is devilishly clever to drop news like this on a date like this.
But as to their decision: It's tough -- obviously we all want to support Reprap movement, Prusa, Ultimaker, etc. and the original innovators in this space of desktop 3d printers, but this is the way things happen, when you've optimized your technique and product the Chinese tend to come and kill you with their high volume low margin approach. Can you really blame them for doing what they're doing? It was probably an existential decision for them.