We have pretty quaint notions about FDI. Foreign capital is always looked at with distrust (at least by the older set of politicians) so there is a lot of political hand-wringing about how allowing 100% FDI in retail will destroy small traders, etc. Of course, this stance is also encouraged by food suppliers/speculators, so this will take some time to work itself out. But most people say allowing 100% FDI in retail is only a few months away. So Amazon might just be preparing ground for a eventual entry.