as an owner of a Van Moof I think they had their moment, but now it's time for the company to go bankrupt. They have made too many mistakes, and focus on the wrong things, so it is time for some darwinian pruning.

Let me explain: they were early to introduce a cheap e-bike with a nice design (the S3 came in at €2o00 + €400 3 year service). Cheap is of course relative,but at the time most reputable brand ugly as hell bikes sold for €3000+.

Where they went wrong is that they took minimalism too far. The combination of automatic shifting (and there are no buttons), absence of a pedalling force sensor (cause cheap) and an internal gear hub (can't really shift under load) is basically a recipe for disaster. Combine that with general lack of QA and all of a sudden you have a company burdened by it's repair costs almost to the level of bankruptcy...