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I wouldn't be so quick to jump to that conclusion.

Monster has their fingers in many, many pies, from clothing to live events, esports (very relevant to a video game).

Here are two relevant marks, out of their hundreds: https://trademarks.justia.com/862/19/monster-86219332.html https://trademarks.justia.com/877/98/monstergaming-87798827....

None of their business endeavours changes the fact that they’ve taken a generic word that’s been previously used in video games (…and movies and songs and literature) and tried to claimed sole usage of it going forward.

That is obviously frivolously.

Nothing in trademark law is obvious.

Them having a case which is potentially legally valid, does not preclude the case from being frivolous in nature.

Please do not insult Brawndo by mistaking them for Monster Energy. That's just low.

It's a monstrosity of a lawsuit, all pun intended