I think it’s going to be hard for them to make an iPhone like splash. On the other hand it seems like they need to ship and start iterating.

It will be very interesting to see what they market it for. Seems like a hard sell for consumer, but I could see it as a pro-device. There are all kinds of creative applications that could benefit from a high end headset.

If they can get some of the 3D modeling tools ported for launch, plus some music tools etc, and perhaps some data visualization apps, I could see it being interesting.