There was a better system proposed http://en.wikipedia.org/wiki/Traffic_light_rating_system The food industry lobby went into overdrive http://www.europa-nu.nl/9353000/1/j9vvikqpopjt8zm/vispi8icgj...

Idea was to have a sticker on each and every product, so you wouldn't have to check the back of products for kcal, sugar, fat etc, like so http://i.imgur.com/F8T7P.jpg