Yeah, that was one of my first thoughts, but I figure SimpliSafe probably owns the trademark for household electronics.
Basic.tv
Edit: as in you have to code BASIC to change the channel
GOTO no longer considered unsafe! (Actually, it never really was all that unsafe, anyway, the function guys just established themselves as the new programming hipsters...)
JusTV
Perhaps too close to justin.tv (aka Amazon®)
jusTiVi
Taken for a product that bleeps out cuss words IIRC.
This sounds a little too close to PureFlix, which is a streaming service for family friendly/religious content.