Lots of early people left since the Travis days. Since then, fixing the reputation damage has been a big focus in the company. Safety center, electric fleet commitments, DEI, Ukraine initiatives, etc, are all newer initiatives in that vein.
"Do the right thing" is now a company core value plastered all over the offices.
Even the "off the shelf stuff doesn't meet our needs" culture alluded in the article has given way to adopting 3rd party solutions more (e.g. Slack replacing uChat, Oracle partnership, etc). Lots of things have changed over the years.