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Substack is the platform for people who _think_ they're a "thinking person".

Yes, just as every fashion company makes its money from people who think they would be really, really, really ridiculously good-looking if they wear these specific clothes.

Selling aspirations is a pretty good business model.

Yeah, and most people aren't thinking people, so it sounds like they have their market figured out.

Is that space profitable? And isn’t it also littered with conspiracy theorists? I don’t subscribe to any so I don’t know.

They used to call that "Letters to the Editor".