> Every time I went into a shop looking for Lego, I no longer see many generic Lego sets
That sounds like an issue with the stores you go to. Even in big department stores I see generic Lego sets (City, Technic, Duplo, etc) next to licensed ones.
That sounds like an issue with the stores you go to. Even in big department stores I see generic Lego sets (City, Technic, Duplo, etc) next to licensed ones.
The licenses obviously don’t cost a ton as the price per piece on the Duplo is comparable to other “sets” - the “big box of parts” is cheaper as always, but I wonder how much of that is “we out left over pieces and spend no design time”.