OK, but how much above, given the €1,500/hour value they're generating? (I don't doubt there are costs of goods and marketing and retail and whatnot, but French minimum wage is a bit over €11/hour.)
Nobody knows the name of the artisan who creates their Hermes Birkin bag. The value in the bag is the exclusivity, the exotic leathers, the gold/platinum/palladium metals, the sales boutiques, and the marketing/PR.
While artisans contribute to the quality of the end product, a new hire can easily cost the company a significant fraction of the cost per unit while they are learning. And I’d guess that not every person who starts an apprenticeship will make a customer-ready unit, so some contribute to only costs and no revenues.
Nothing a new apprentice touches will ever be seen by a customer. Those companies burn tons of units per year that don’t meet their QA standards for their brand value.
I tend to think they make a decent chunk of profit on a 22k Euro bag, even after they pay for the gold trim.
Just assume that this might be a PR piece that benefits the company and move on.