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In the vein of the OP, I'm not going to tread lightly:

This post smacks of the founder "culture" post that isn't focussed on business. He provides a lot of powerful-sounding admonitions, none of which equate to "build a product people want, and sell it". Sorry, but this seems far more The Social Network than that-company-that-made-something-cool-and-got-money-for-it.

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He provides a lot of powerful-sounding admonitions, none of which equate to "build a product people want, and sell it".

From the post:

For a company to be successful there are literally only two functions the company has to perfect. Building and Selling. Thats it.

Did you actually read it?

I think he meant "all of which".

as the OP, I actually meant the exact opposite. "Just build something awesome" is a horrible directive. It should be "Just build something awesome that people will actually pay for with more than time and tweets."

If the general aphorism, "just build something awesome," is so bad, isn't a more-specific "just build something awesome (with unpredictable constraints)" actually worse?

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