No SLO in jeopardy, or no immediate measure that needs to be taken? Don't page the oncall; send a low-priority ticket for the service owner to investigate the next business day.
Steps need to be taken, but they're mechanical in nature or otherwise don't give the SRE an opportunity to exercise their brain in an interesting fashion? Replace the alert with an automated handler that only pages the oncall if it encounters an exception.
No playbook, or the playbook consists of useless non-actionable items like, "This alert means the service is running out of frobs"? Write a playbook that explains what the oncall is expected to do when the service needs frobs.
Edit: A dead reply asks if I've ever experienced a novel incident. Of course. Say, for instance, a "This should never happen" error-level log is suddenly happening like crazy, for the first time ever. In that case, you page the oncall, they do their best to debug it, see if they can reach the SWE service owners, read through the code to see if it could be an indicator that SLOs are being violated (e.g., user data corruption) or might be violated soon, and then write a stub playbook to be fleshed out the next business day, probably alongside a code change to handle this situation without spamming the logs so much.