> Bookshop offers another option. Say you’re a small bookstore owner. It takes only a few minutes to set up a digital storefront on Bookshop’s website, list what books you want to sell, and, if you want, curate collections of titles to reflect your store’s worldview. You don’t have to actually stock any of the books yourself; Bookshop partners with the wholesaler Ingram to fulfill orders, so you’re off the hook for inventory and shipping. You get a 30 percent cut of the cover price on any book sold through your storefront. (If you’re a blogger, writer, influencer, or other bookish type, you can join Bookshop as an individual, even if you don’t own a brick-and-mortar bookstore, and take home a 10 percent cut on whatever you sell.)

I'm confused. It sounds like the independent booksellers in this scenario are doing basically nothing of note, their web store fronts are just an ad for bookshop.org where the indie gets a large cut. Is that right?