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I don't know anyone who's used Midjourney more than a day and stuck around in one of the newbies channels; pretty much everyone slides into the bot's DMs.

The social angle is not what's fueling Midjourney's success. The quality of its output certainly is.

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I dunno, even if it only matters for a couple of hours starting out, those hours might easily be critical. There are many technically strong products that fail because they didn't know how to get users to take those first timid steps.

Some friends invites the Midjourney bot into our own discord server. And sometimes we mess around with it. It's kinda fun this way.

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