GCP on the chopping block if it doesn't start making gains on Azure by EOY?
What seems more likely is that they shut down an increasing number of individual sub-products, in the way that they are shuttering IoT Core [2]. If they do, then I'm not convinced that will be a bad thing -- a slimmed down, profitable, platform with a well-supported set of core services feels like a safe long-term partner.
[1] https://www.ciodive.com/news/Google-Cloud-Profitability-Alph...
"This person said the group’s leaders didn’t explicitly state what would happen to the cloud division if it didn’t reach a top two position by 2023. A commonly held view inside the group was that Google wouldn’t continue investing money if it failed to it meet its goal, the person said. "
https://www.theinformation.com/articles/google-brass-set-202...
I almost want GCP to fail just for the popcorn factor.
No, but you could "Google Group" it. Just keep the lights on and not develop it any further and just watch customers leave over time. There might actually be a bunch of corporate customers that would view the static environment as a plus.
I don't really see them shutting down GCP, even if it's a bit anonymous. It is interesting that Google can't turn a profit on GCP, given that both AWS and Azure is doing to well.