Aren't the switching costs the issue with large customers.
For instance, average Snowflake bill is $300k and many Snowflake customers (almost 400) pay more than a million per year. If you can cut that in half by augmenting Snowflake with IOMETE that's a pretty sweet deal.
No need to switch (that's a hard sell for an early stage startup to enterprise customers), but just augment...
How? By transitioning some of the compute load to IOMETE data lake. IOMETE charges a flat fee compared to Snowflake's consumption-based model. By cutting Snowflake compute consumption (often 5x or more the price of an AWS instance) organizations can save a lot.