Twitter Gets into the Stock Business
bloomberg.com
bloomberg.com
I wouldn't be surprised if he was trying to do the same thing with twitter, but got outmaneuvered on it and was left holding the bag.
People who see money as a leaderboard like an arcade game, often times they don't care about anything but the bottom line... Having met / dealt with a few of them, they would be fine fucking over their friends / family if they could move up a few leader places.
Are you really asking why Elon "pedo guy" Musk would need to ruin his reputation over frivolous bullshit?