Also, Gwynne Shotwell deserves as much credit as Elon Musk.
Also, Gwynne Shotwell deserves as much credit as Elon Musk.
Launch prices are going to be driven down brutally. It's not clear to me how any launch provider will make a profit.
Satellites are super expensive due to weight concerns, demand should go way up with the per-unit cost down
Cheap high-volume launch means you can build things heavier and in some cases mass-produce them, so space hardware doesn't have to cost so much anymore either.
As for launch providers surviving, nation-states have a vested interest in subsidizing their space programs, even at a loss, until they can bootstrap their own cheap lifters.
SpaceX a few years ago pretty much completely wiped out their Falcon 9 launch manifest because their launch cadence was so high, and the cost for SpaceX of doing so was so low. They briefly had a dip in launch cadence and it's only now building back up for two reasons:
1. They've dropped launch costs so their customers have new opportunities they can pursue at the new cost basis. 2. They started Starlink to soak up all their spare launch capacity. Hundreds of flights to low-earth orbit launching cheap satellites.
Starship/Super heavy is meant to be the next evolution of this. If the cost of launching heavy payloads massively drops then demand will appear to match it. They hope.
The problem is that demand for launches over the next 5 years is fairly static. Almost everything that will be launched in the next 5 years will already be well into the design phase.
SpaceX will keep prices below the competition, but they're already lower than the competition so why would they lower it further?
They want to retire Falcon9, so they do have a bit of a conundrum. They'd rather launch a Falcon9 size payload using Starship than using Falcon9 which puts pressure on them to charge Falcon9 per launch prices for Starship, but since Starship is much more capable than Falcon9, if per launch prices are the same, the Starship price is a lot less per ton.
But they have a way out: Launch as a service as an extension of their current rideshare model to larger payloads. Charge per kg rather than per launch. If you want to launch 17 tonnes into LEO you pay a different price than if you're launching 150 tonnes into LEO, even if both payloads go on a dedicated Starship.
OTOH being a private company they do have the ability to sandbag their profits over the next 5 years in the hope that they'll make up for it in >5 years. If they price at 10% of their current prices their launch profits over the next 5 years will be 10% of what they would be otherwise, but if it enables an asteroid mining startup that will buy hundreds of launches per year in a decade....