For the average person to have a reasonable standard of living, let's say within an order of magnitude of what I have, and assuming that there are variations within this (e.g. some are poorer, some are richer) -
How many people can we support before we have to start heavily rationing?
It's cheaper to be dirty yet we still take showers. Maybe it's time to clean the supply chains instead of blaming the consumers.
You can whack a "millionaire" tag on it, but the fundamental fact is that people decide to work 40, 60 and higher hour weeks just to have a bigger house or car.
That speaks to the fact that we are hard wired to compete with each other in that way. You just have to make the competition harder across the board.