I don't think either side is idiotic. I believe Facebook has a real need to improve its system so that it doesn't have to hold the entire world to a single parochial standard of propriety. And these women are encouraging it to do so. The only measure of their approach that matters to them is whether it is effective. Time will tell.
What would be interesting to me is your proposal for a better way to achieve their goals, and why you believe it would be more effective.